Free Alignment Inspection at Any Butler Service Center

Free Alignment Inspection 2 copy

 

 

 

 

 

 

 

 

 

 

 

 

Is it starting to feel like your car or truck is out of alignment?  (Signs include uneven tire wear, vibration, and a vehicle that pulls or drifts to one side while you’re driving on a straight-away.) Don’t wonder any longer!  Print and redeem the coupon above for a FREE alignment check any of our four Butler Service Center locations.  If your vehicle’s fine, you’ll be on your way with no cost.  If an alignment is needed, and you decide to let us do the work, you’ll be entitled to $20.00 off the regular price.  It’s a win-win!  Call us to set up an appointment or just drop by.  We’ll be ready for you!

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Suzuki Auto Files Chapter 11, Pulls Out of U.S. Market

2012 Suzuki

Suzuki will focus new car sales efforts on other shores.

Goodbyes are never fun but sometimes they’re imposed upon us.  That’s the case with the announcement this week that American Suzuki Motor Corporation has filed for Chapter 11 bankruptcy protection and will discontinue the sale of new cars in the U.S. market.

As a Suzuki dealership, we’re especially bummed.  The automaker is recognized around the globe for its quality and, while struggling to gain a foothold in the U.S. has outsold many other well-known brands elsewhere in the world, even topping Honda sales in Japan.  Chuck Butler, owner and founder for Butler Auto Group, says, “We all know what a fine product Suzuki brought to the American market and, it is unfortunate that these international financial factors impacted the profitability of American Suzuki Motors overall.”  He adds that Butler will continue to offer Suzuki service and parts, and will honor all customer warranties until expired.

Suzuki’s decision affects automobiles only;  Motorcycle and marine engine business will stay unchanged.   While that’s some consolation we’re still sad to know we’ll be taking no more new deliveries of such fan favorites as the Kizashi or the towable Grand Vitara.   So, farewell Suzuki.  We’re glad to have known you.

Look for liquidation prices to be posted on Butler Suzuki stock in the near future.  For a walk down Suzuki memory lane visit http://www.autoblog.com/2012/11/07/remembering-suzuki-of-america-in-commercials/.

Are There Too Many Options?

2012 Suzuki Kizashi

America was founded on the premise that her citizens should have options, and not only options but, the freedom to choose among them. The founding fathers were primarily concerned with religion and politics but, the idea pretty much sums up the free market system, as well.

Which is exactly the problem. Sometimes there’s just too much to choose from.

While grocery shopping the other day I spent 20 minutes in the toothpaste aisle. It’s not that there are too many brands to choose from, it’s that each brand has an entire array of products.

There’s toothpaste to whiten, freshen, and protect; to ward off sensitivity, plaque and gingivitis; to battle germs, prevent bacteria and strengthen enamel. There’s regular, there’s gel, there’s some swirly combination of both. And then there are the flavors: Cinnamon, mint, citrus breeze, root beer, licorice, and, for those rare diehard carnivores, pork. There’s even one the brains at MIT allege can forecast the weather (I kid you not: http://www.geeky-gadgets.com/mit-media-labs-build-weather-forecasting-toothpaste%E2%80%94with-flavors-5-1-2010/). Is it any wonder my brain short circuits if I even consider moving past “Regular Tooth Paste”?

But the real question is, why do I find it so annoying to wade through the broad selection of toothpaste but on the other spectrum, excessively liberating to have just as many, if not more, choices when buying a car?

The view from my office in the Butler Acura showroom includes any number of Suzukis, Fords, Acuras, Hyundais and Kias, one super clean Mini-Cooper, a Dodge Ram and a handful of Ford F-150s (to see what I see visit: www.butlerman.com.) They are new and previously loved, sedans and hatchbacks, trucks, crossovers and SUVs. They represent a host of options, colors, and possibilities. I love having the ability to see each and every one of them and, unless they’ve been sold by the time I get around to them, I plan to test drive them all. I’m looking forward to it.

So far, my “research” has put me behind the wheel of a 2012 Suzuki Kizashi (which I LOVED!), Acura MDX, Acura RDX, Ford F-150 King Ranch, and a sweet 2011 Ford Mustang. This weekend, I drove one of Butler’s new powerful 2011 F-150 Lariats, you know, just to get a feel for the latest class of Ford trucks. In seeing my temporary ride, and knowing me the way she does, my mom smiled and nodded. “You have a good job,” she said.

So, I guess it comes down to passion. Obviously, someone (at Crest, Colgate and, apparently, MIT) is in love with toothpaste. For that person, the more toothpaste options, the better… even if he’s still driving the same car he’s had since high school. I, on the other hand will revel in every new car and truck that rolls onto our lot, while continuing to stick to Regular Crest. In doing so, both us are confirming our right to choose, upholding our freedom of choice. Being American.

www.butlerman.com

Left-Brain or Right-Brain: Which Side Makes Your Vehicle Decisions?

A friend of mine recently bought a sports car. He knew he wanted a used car, and he knew he wanted luxury and performance. But that’s all he knew when he went into the process; he had no brand loyalty or, even brand preference. He researched. He test drove. He compared numbers, and not just the ones having to do with price.

Ultimately, the car he ended up buying was the one he’d originally dismissed for fear it would be too expensive. While he’s over the moon with his purchase he’ll also tell you his choice made sense. It was driven by reason.

What impressed me about his process was that it was so methodical, so logical, so left-brained. I have never gone about buying a car like that. In my world, a certain budget must be adhered to and… that’s about it. For me, the decision is all emotional. I either love it or I don’t and the rest is not up for discussion.

That attitude is shifting in that the desire to be more environmentally friendly is coming into play, as are considerations like fuel economy and seating capacity. Daisy Dog and I don’t t take up too much space or cover a tremendous number of miles so, the latter two are still flexible. But even if they weren’t, I just can’t see myself, unless it were absolutely necessary, buying a vehicle that didn’t bring me joy. I need to love the feeling of driving it. I need to appreciate its lines. I need to adore, yes, even the color (See “Silver” blog). It’s not completely irrational… but it’s close. My process is driven by the right-side of my brain.

Which side governs yours?

www.butlerman.com

Really, Silver?

Top 10 Global Vehicle Colors:

1. Silver – 26%
2. Black/Black Effect – 24%
3. White/White Pearl and Gray – 16%
4. Red – 6%
5. Blue – 5%
6. Brown/Beige 3%
7. Green – 2%
8. Yellow – 1%
9. Gold – 1%
10. Others – <1%
Source: DuPont’s 58th Global Automotive Color Popularity Report , 2010

It’s the kind of information you’d realize you knew if only you took the time to think about it: that is, that the most popular car color in the world is silver, at least according to DuPont’s 58th Global Automotive Color Popularity Report. Apparently, it has been for years now. For some reason I’m surprised. Maybe because one has to have a sense of the subtle to appreciate a more modest hue like silver, and nobody’s ever mistaken me for subtle. Maybe because I’ve never owned a silver vehicle and don’t know what I’m missing. Or maybe, because I’ve never thought about it.

As I sit here in my office at Butler’s Ashland dealership, however, it occurs to me that a majority of the dozens of vehicles within my view are, in fact, silver.

I’m intrigued. Of the 7 vehicles I’ve owned – or more accurately, that some bank has owned – only one was purchased regardless of color, and that was simply because it was purchased without my knowledge (It was my first vehicle: a 1976 Datsun pick-up, which my folks paid for in part by raiding my bank account. But that’s another story.) When I was involved in the decision, color definitely played a role. My vehicles have been white, black, red, or blue. Come to think of it, that sums up the spectrum of my wardrobe, too.

Which is exactly my point. I pick cars because they “fit” me – make, model and color match my personality. I’m an “all or nothing” kind of girl; I like things simple, definite, basic… like primary colors. So maybe I just don’t speak the “silver” language. I’d love to learn, though. Maybe someone will help me? I mean, 26-percent of the population can’t be wrong!

www.butlerman.com


Why “Like” Us?

Why “Like” Us?
by Shannon Young for Butler Auto Group

“Something that haunts most social media panels is a failure to explain the relevance of social media.
Why should the average person get involved, or read?” www.brandstorming.com

Maybe that’s an odd way to kick off the inaugural blog of The Butler Automotive Group. But, seriously, Butler’s a group of car dealerships. You already know dealerships sell cars. You visit their websites when you need one, or maybe when you want one. Otherwise, you don’t visit their websites.

But we at Butler… or more accurately, I, Shannon Young, former longtime local TV news anchor-turned-Butler spokeswoman… disagree, and I’ll tell you why.

First, the sites I visit on a regular basis include those for NPR, People Magazine, CNN, anything related to kayaking, and, of course, Facebook. I’m drawn to websites that enhance my life, whether with information, a break from reality, pretty pictures that remind me of my time on the water, or interaction with people who share similar interests, similar friends, similar anything.

Second, I love cars. I mean, I LOVE cars. I can work one of those dealership options kiosks like some kids play Halo. I love the variety of styles, the niche markets, the sheer multitude of possibilities. I love how each manufacturer has its followers, how we can outfit our cars to match our personality, how some people are so nuts for their ride they name it, like it’s part of the family.

So… I visit sites that enhance my life… and cars enhance my life.

I know I’m not alone. I know there’s a truckload of as-yet-outed auto junkies out there. I also know a good portion of you engage in some sort of ritual every day, whether it’s stopping by a coffee shop, a bagel store, or a website, not just to caffeinate, indulge in baked goods, or see who’s “liked” the latest Harry Potter flick but, to see who’s there, to talk about the weather, to connect… with someone, somewhere who shares something in common.

Guess what. Your vehicle connects you, literally in that it gets you places but, also figuratively. You have something in common with every other human being who’s ever owned a car. Yeah. Whoa.

So what better place to start building a relationship than right here?

Butler and I, we’re not just writing a blog, we’re starting a conversation. And with you in the mix, we might just enhance each other’s life.

Guess that brings us to the beginning: Hi, I’m Shannon. You already know what lights my fire. Now, tell us what lights yours…

www.butlerman.com