Goodbyes are never fun but sometimes they’re imposed upon us. That’s the case with the announcement this week that American Suzuki Motor Corporation has filed for Chapter 11 bankruptcy protection and will discontinue the sale of new cars in the U.S. market.
As a Suzuki dealership, we’re especially bummed. The automaker is recognized around the globe for its quality and, while struggling to gain a foothold in the U.S. has outsold many other well-known brands elsewhere in the world, even topping Honda sales in Japan. Chuck Butler, owner and founder for Butler Auto Group, says, “We all know what a fine product Suzuki brought to the American market and, it is unfortunate that these international financial factors impacted the profitability of American Suzuki Motors overall.” He adds that Butler will continue to offer Suzuki service and parts, and will honor all customer warranties until expired.
Suzuki’s decision affects automobiles only; Motorcycle and marine engine business will stay unchanged. While that’s some consolation we’re still sad to know we’ll be taking no more new deliveries of such fan favorites as the Kizashi or the towable Grand Vitara. So, farewell Suzuki. We’re glad to have known you.
Look for liquidation prices to be posted on Butler Suzuki stock in the near future. For a walk down Suzuki memory lane visit http://www.autoblog.com/2012/11/07/remembering-suzuki-of-america-in-commercials/.